Item #70887 How to Predict What People will Buy. Van Allen Bradley Louis Cheskin.
How to Predict What People will Buy

How to Predict What People will Buy

Liveright Publishing, 1957. Item #70887

Inscribed and Signed by the author. First Edition. Price-clipped. Near Fine book in a Very Good dust jacket.

Louis Cheskin was a scientific researcher, clinical psychologist, and important marketing innovator. Born in the Russian Empire on February 17, 1907, he was a one-time Works Progress Administration artistic supervisor. He died of a heart attack at Stanford University Hospital on October 10, 1981, at age 72.

Price: $250.00

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